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1. 
Cover image for Management
Management
by 
Hellriegel, Don.
Format: 
Books
Publication Date 
2012
Excerpt: 
ENVIRONMENT. 4: The environment of business -- 5: Ethics and corporate social responsibility -- 6: Planning
Available: Copies:
2. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
BUSINESS & ECONOMICS -- Marketing -- General.
Available: Copies:
3. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Information Systems Development is key to business strategy -- brief history of Information Systems
Available: Copies:
4. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
5. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
6. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander, author.
Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm
Format: 
Books
Publication Date 
2010
Excerpt: 
Business model generation : a handbook for visionaries, game changers, and challengers /
Available: Copies:
7. 
Cover image for Business logistics management : a supply chain perspective
Business logistics management : a supply chain perspective
by 
Pienaar, Wessel J.
Format: 
Books
Publication Date 
2009
Excerpt: 
Business logistics management : a supply chain perspective / Pienaar, Wessel J.
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8. 
Cover image for (R)evolution : how to create a high performance organisation
(R)evolution : how to create a high performance organisation
(R)evolution : how to create a high performance organisation
by 
Nel, Christo, 1954-
Format: 
Books
Publication Date 
2009
Excerpt: 
leadership and sustainable competitiveness -- VISA to (w)hole strategy execution -- Structures -- Talent
Available: Copies:
9. 
Cover image for Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
by 
Tidd, Joseph, 1960-
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks
Available: Copies:
10. 
Cover image for New venture creation : entrepreneurship for the 21st century
New venture creation : entrepreneurship for the 21st century
by 
Timmons, Jeffry A.
Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014828007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
New business enterprises -- Handbooks, manuals, etc.
Available: Copies:
11. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Available: Copies:
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