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Print
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Effective business communication in organisations : preparing messages that communicate / Fielding
Available: Copies:
14. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People
Available: Copies:
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning
Available: Copies:
16. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus
Available: Copies:
18. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Integrated marketing communications / Ouwersloot, Hans.
Available: Copies:
19. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
20. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing
Available: Copies:
21. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles
Available: Copies:
23. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
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