Search Results for Psychology

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56 Results Found

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13.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Sec. 1. The sociological meaning of brands -- Understanding the social psychology of brands

Available: Copies:

14.

Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Psychology, Industrial -- South Africa.

Available: Copies:

15.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

The rise of experience -- The psychology of engagement -- Developing an experiential strategy

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16.

UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

basics. Psychology versus culture -- What is user psychology? -- What is an experience? -- Conscious vs

Available: Copies:

17.

Think like an artist : ... and lead a more creative, productive life

Gompertz, Will.

Format:

Books

Publication Date

2015

Excerpt:

Self-actualization (Psychology)

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18.

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

practitioners in the fields of consumer psychology, marketing, and economics.

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19.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Psychology.

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20.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Stereotypes (Social psychology) in advertising -- South Africa.

Available: Copies:

21.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Psychology.

Available: Copies:

22.

Organisational behaviour : a contemporary South African perspective

Werner, Amanda.

Format:

Books

Publication Date

2011

Excerpt:

Psychology, Industrial -- South Africa.

Available: Copies:

23.

Switch : how to change things when change is hard

Heath, Chip.

Format:

Books

Publication Date

2010

Excerpt:

Change (Psychology)

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24.

The principles of beautiful web design

Beaird, Jason.

Format:

Books

Publication Date

2010

Excerpt:

. Color. The psychology of color -- Color temperature -- Chromatic value -- Color theory 101 -- Red

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