Search Results for Personality.

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13.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

headline -- The power of fact -- Testimonials : the power of personality -- "Two-fers" : comparisons

Available: Copies:

14.

Brain tattoos : creating unique brands that stick in your customers' minds

Post, Karen.

Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html

Format:

Books

Publication Date

2005

Excerpt:

their brand's purpose, personality, promise, and point of difference.

Available: Copies:

15.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and

Available: Copies:

16.

Corporate reputation and competitiveness

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

-- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the

Available: Copies:

17.

Buyer behaviour : a multi-cultural approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2003

Excerpt:

; Personality and psychographics ; Marketing communication ; Cultural influences on buyer behaviour ; Economic

Available: Copies:

18.

Organizational behavior

Kreitner, Robert.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

-- Individual behavior in organizations. Individual differences: personality, attitudes, abilities, and emotions

Available: Copies:

19.

The tipping point : how little things can make a big difference

Gladwell, Malcolm, 1963-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html

Format:

Books

Publication Date

2000

Excerpt:

reach their critical mass, is the Tipping Point. Gladwell introduces us to the particular personality

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20.

Handbook of creativity

Sternberg, Robert J.

Table of contents http://catdir.loc.gov/catdir/toc/cam025/98035205.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3298452
Publisher description http://catdir.loc.gov/catdir/description/cam029/98035205.html

Format:

Books

Publication Date

1999

Excerpt:

-- Creativity and intelligence / Robert J. Sternberg and Linda A. O'Hara -- The influence of personality on

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21.

Notebooks of the mind : explorations of thinking

John-Steiner, Vera, 1930-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/96031307-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0605/96031307-d.html

Format:

Books

Publication Date

1997

Excerpt:

personality traits to encourage the creative mind.

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22.

Creativity : flow and the psychology of discovery and invention

Csikszentmihalyi, Mihaly.

Format:

Books

Publication Date

1996

Excerpt:

Setting the stage -- Where is creativity? -- The creative personality -- The work of creativity

Available: Copies:

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