Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

"This best-selling comprehensive book conveys the relevance of sociology by including a timely

advertising -- Public relations and selling -- Public relations and research -- The practice of public

selling your work -- The student book -- Conclusion.

"Best-selling couture sewing reference that presents in clear photos and illustrations and concise

-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast

This book "combines the expertise and international perspective of best-selling Economics author

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and