The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The eye of the driver : an analysis of what men and women see in luxury cars

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines