A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand