by
Weintraub, Marty, 1959-
Format:
Books
Publication Date
2011
Excerpt:
Killer Facebook ads : master cutting-edge Facebook advertising techniques / Weintraub, Marty, 1959-
by
Maarek, Philippe J.
Format:
Books
Publication Date
2011
Excerpt:
Campaign communication and political marketing / Maarek, Philippe J.
by
Thompson, Teresa L.
Format:
Books
Publication Date
2011
Excerpt:
Theoretical Opportunities / Chris N. Sciamanna -- 13.Developing Effective Media Campaigns for Health Promotion
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
Advertising campaigns.
by
Smith, Craig Allen, 1949 February 4-
Format:
Books
Publication Date
2010
Excerpt:
Presidential campaign communication : the quest for the White House / Smith, Craig Allen, 1949
by
Roman, Kenneth.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Format:
Books
Publication Date
2009
Excerpt:
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.
by
Springer, Paul.
Format:
Books
Publication Date
2009
Excerpt:
Advertising campaigns -- Case studies.
by
Benoit, William L.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Format:
Books
Publication Date
2008
Excerpt:
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
by
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format:
Books
Publication Date
2008
Excerpt:
Advertising.
by
Riggs, Thomas, 1963-
Format:
Books
Publication Date
2007
Excerpt:
Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.
by
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format:
Books
Publication Date
2006
Excerpt:
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
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