Introduction and early phases of marketing research -- Research design formula -- Data collection

1. Statistics, data, and statistical thinking -- 2. Methods for describing sets of data -- 3

research design -- The role of the conceptual framework in data collection and fieldwork -- Conceptual

-- Applying fundamental concepts -- Pre-K/K Ordering, Measurement, and Data Collection and Analysis

primary data : qualitative techniques -- Chapter 8 . Collecting primary data : quantitative techiniques

Part A. Unit 1. Introduction -- Unit 2. Collection of data -- Unit 3. Summarising data using tables

collection -- Qualitative data collection -- Action research -- Quantitative data analysis -- Qualitative

Techniques -- Chapter 7 Evaluating Survey Data Collection Methods -- Chapter 8 Understanding Measurement

investigation -- Preparation and processing of primary data -- Exploratory data analysis and hypothesis testing

-- Part 2 Data collection -- 3. Secondary data -- 4. Primary data -- 5. Sampling -- 6. Questionnaires and

Process -- CHAPTER 4 Research Design and Implementation -- PART II DATA COLLECTION -- SECTION A: SECONDARY

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic