viewpoint of the unit of measurement -- Types of measurement scale -- The nominal or classificatory scale

mathematical graphics -- Counting and using number -- Pattern -- Shape and space -- Measurement -- Planning

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the

control -- Measurement of marketing strategies and processes.

HR Balanced Scorecard -- 8.4.4. Issues in HR measurement -- Conclusion -- pt. 3 Strategic imperatives

-- The history of measurement -- Perimeter, area and volume -- Division -- Number sentences

measurement -- Cost information and pricing -- Working capital management -- Investment decision-making.

primary data: observation and experimentation -- Measurement and questionnaire design -- Designing the

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

Educational tests and measurements -- Great Britain.

--Sales and Profitability -- Performance Measurement--Beyond Profitability.