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by 
Mohr, Philip.
Format: 
Books
Publication Date 
2008
Excerpt: 
; demand and supply in action; elasticity; background to demand - the theory of consumer choice; background
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by 
Black, P. A. (Philip A.)
Format: 
Books
Publication Date 
2008
Excerpt: 
externalities -- 4. Imperfect competition -- 5. Equity and social welfare -- 6. Public choice theory -- pt. 2
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by 
Milkovich, George T.
Format: 
Books
Publication Date 
2008
Excerpt: 
choices in managing total compensation. The total compensation model introduced in chapter one serves as
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16. 
Cover image for The practice of social research
by 
Babbie, Earl R.
Format: 
Books
Publication Date 
2007
Excerpt: 
; Quantitative data analysis ; The elaboration model ; Statistical analyses ; Reading and writing social research
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by 
Jara-Diaz, Sergio.
Format: 
Books
Publication Date 
2007
Excerpt: 
Transport economic theory / Jara-Diaz, Sergio.
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18. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand
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by 
McConnell, Campbell R.
Format: 
Books
Publication Date 
2002
Excerpt: 
, unemployment and inflation; building the aggregate expenditures model; aggregate expenditures -- the multiplier
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by 
DuBrin, Andrew J.
Format: 
Books
Publication Date 
2002
Excerpt: 
Motivation -- Goal-Setting Theory -- Reinforcement Theory -- Expectancy Theory of Motivation -- Equity Theory
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by 
Du Plessis, D. F.
Format: 
Books
Publication Date 
2000
Excerpt: 
nature of advertising ; The relevance accessibility model of advertising ; The functions and power of
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by 
Bal, Mieke, 1946-
Format: 
Books
Publication Date 
1997
Excerpt: 
Narratology : introduction to the theory of narrative / Bal, Mieke, 1946-
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by 
Louw, D. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
information-processing approach: Sternberg's triarchic theory -- Gardner's theory of multiple intelligence
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by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Direction and control in the inclusive holiday industry -- Systems theory -- Soft systems theory
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