Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

communication management -- Cyber marketing and digital marketing -- Customer value and retention -- People

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

Selecting Projects -- Ch. 3. Developing Project Proposals -- pt. 2. Planning, Performing, and Controlling

The IABC handbook of organizational communication : a guide to internal communication, public

Corporate communication : a guide to theory and practice / Cornelissen, Joep.

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

Professional communication for business : fresh perspectives / Du Plessis, Neeltje.

: Distribution management (placement) and retailing -- ch. 10: Marketing communication management -- ch. 11

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-