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13.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001

Available: Copies:

14.

Cover image for Reborn : journals and notebooks, 1947-1963

Reborn : journals and notebooks, 1947-1963

by

Sontag, Susan, 1933-2004.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017081337etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017081337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local

Available: Copies:

15.

Cover image for Interpretive description

Interpretive description

by

Thorne, Sally E. (Sally Elizabeth), 1951-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016679799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

16.

Cover image for The future of the Internet and how to stop it

The future of the Internet and how to stop it

by

Zittrain, Jonathan (Jonathan L.), 1969-

Table of contents only http://catdir.loc.gov/catdir/toc/ecip086/2007050361.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016581512etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016581512&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

appliances, software as service, and perfect enforcement -- The lessons of Wikipedia -- pt. 3. Solutions

Available: Copies:

17.

Cover image for The non-designer's design book : design and typographic principles for the visual novice

The non-designer's design book : design and typographic principles for the visual novice

by

Williams, Robin, 1953- author.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Manuscript

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

18.

Cover image for The craft of research

The craft of research

by

Booth, Wayne C.

ebrary http://site.ebrary.com/id/10288700
Table of contents http://catdir.loc.gov/catdir/toc/ecip082/2007042761.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017038462&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz279301154inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017038462etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017038462&line_number=0001

Available: Copies:

19.

Cover image for Collecting and interpreting qualitative materials

Collecting and interpreting qualitative materials

by

Denzin, Norman K.

Klappentext
Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007031743.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016311629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016311629&line_number=0001

Available: Copies:

20.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001

Available: Copies:

21.

Cover image for Graphic design : the new basics

Graphic design : the new basics

by

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016324999&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016324999&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Cover http://swbplus.bsz-bw.de/bsz28052417xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html">http://catdir

Available: Copies:

22.

Cover image for The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics

The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics

by

Shermer, Michael.

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0828/2007022784-s.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0719/2007022784.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016526317&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007022784-b.html

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016526317&line_number=0001

Available: Copies:

23.

Cover image for Scoring points : how Tesco continues to win customer loyalty

Scoring points : how Tesco continues to win customer loyalty

Scoring points : how Tesco continues to win customer loyalty

by

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008 2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

24.

Cover image for Indie publishing : how to design and produce your own book

Indie publishing : how to design and produce your own book

by

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html">http://catdir

Available: Copies:

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Author

Keller, Kevin Lane, 1956-

(3)

Aaker, David A.

(2)

Castells, Manuel, 1942-

(2)

Kotler, Philip.

(2)

Lovelock, Christopher H.

(2)

(2)

Purvis, Alston W., 1943-

(2)

American Institute of Graphic Arts.

(1)

(1)

Armstrong, Michael, 1928-

(1)

(1)

(1)

Bensoussan, Babette E.

(1)

Blowfield, Mick.

(1)

Boeije, Hennie, 1966-

(1)

Bolton, Richard, 1956-

(1)

Booth, Wayne C.

(1)

Bradley, Nigel, 1958-

(1)

Bruce, Duncan, 1951-

(1)

Butler, Judith, 1956-

(1)

(1)

Celant, Germano.

(1)

Center for Creative Leadership.

(1)

Chandler, Daniel.

(1)

Charlesworth, Alan, 1956-

(1)

Cheverton, Peter.

(1)

Clarke, Susanna.

(1)

Cohen, Allan R.

(1)

Colomb, Gregory G.

(1)

Coombes, Annie E.

(1)

(1)

Daft, Richard L.

(1)

Daft, Richard L. Leadership.

(1)

Dahlén, Micael.

(1)

Davies, Gary, 1946-

(1)

Davis, John, 1960 February 17-

(1)

(1)

Deacon, Harriet.

(1)

Denzin, Norman K.

(1)

(1)

Edgar, David (David A.)

(1)

Elkington, John, 1949-

(1)

(1)

Eskilson, Stephen, 1964-

(1)

(1)

Fellenstein, Craig.

(1)

Fink, Stephen L.

(1)

Fleisher, Craig S.

(1)

Freemantle, Andy.

(1)

Friedl, Friedrich.

(1)

(1)

(1)

Georgson, Mats.

(1)

Grant, John, 1964-

(1)

Grant, Kevin, 1968-

(1)

Gratton, Lynda.

(1)

Gunter, Barrie.

(1)

(1)

Hagen, Rainer, 1928-

(1)

Hagen, Rose-Marie.

(1)

Hair, Joseph F.

(1)

Hanson, Ward A.

(1)

Hartigan, Pamela.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

Heller, Robert, 1932-2012.

(1)

Heller, Steven.

(1)

(1)

Holt, Douglas B.

(1)

Human Sciences Research Council. Research Programme on Social Cohesion and Identity.

(1)

Human Sciences Research Council. Social Aspects of HIV/AIDS and Health.

(1)

(1)

Hunt, Terry, 1955-

(1)

International Conference on Oral Literature in Africa (3rd : 1998 : Centre for African Studies, University of Cape Town)

(1)

Irwin, Alan, 1955-

(1)

Jenkins, Henry, 1958-

(1)

Jensen, Rolf, 1942-

(1)

Johansson, Johny K.

(1)

(1)

Kanuk, Leslie Lazar.

(1)

Kapferer, Jean-Noël.

(1)

Kaschula, Russell.

(1)

Kauffman, Linda S., 1949-

(1)

Keegan, Warren J.

(1)

Kellogg School of Management.

(1)

Kibel, Maurice A.

(1)

Krajewski, Lee J.

(1)

Krug, Steve, author.

(1)

Krugman, Paul R.

(1)

Kumar, V., 1957-

(1)

(1)

Lamb, Charles W.

(1)

(1)

Lange, Fredrik.

(1)

Lincoln, Yvonna S.

(1)

Maraniello, Gianfranco.

(1)

Maryland Institute, College of Art.

(1)

McCandless, David.

(1)

McCauley, Cynthia D. (Cynthia Denise), 1958-

(1)

McDaniel, Carl D.

(1)

McDonald, Malcolm.

(1)

Meggs, Philip B.

(1)

Meggs, Philip B. History of graphic design.

(1)

Middleton, Victor T. C.

(1)

Montfort, Nick.

(1)

Morgan, Adam, 1969-

(1)

Morley, David, 1949-

(1)

(1)

Neumeier, Marty.

(1)

Nyamnjoh, Francis B., 1961-

(1)

O'Brien, James A., 1936-

(1)

Peters, Robert L. (Robert Lloyd), 1954-

(1)

Phillips, Jennifer C., 1960-

(1)

Phillips, Tim, 1967-

(1)

(1)

Portny, Stanley E. (Stanley Erwin)

(1)

Prahalad, C. K.

(1)

Prettejohn, Elizabeth.

(1)

Prosalendis, Sandra.

(1)

Ralston, Rachel.

(1)

Rayner, Philip, 1947-

(1)

Resnick, Bruce G.

(1)

(1)

(1)

(1)

Ritzman, Larry P.

(1)

(1)

Rose, Gillian, 1962-

(1)

(1)

Rossouw, Deon. Business ethics.

(1)

Ruderman, Marian N.

(1)

Rwigema, Henry.

(1)

Schiffman, Leon G.

(1)

Schultz, Majken.

(1)

Shannon, Joshua, 1972-

(1)

Shermer, Michael.

(1)

Singer, Peter, 1946-

(1)

Smallwood, W. Norman.

(1)

Smith, Aaron, 1972-

(1)

Smith, Stephen C., 1955-

(1)

Smith, Terry, 1955-

(1)

Sontag, Susan, 1933-2004.

(1)

Spalter, Anne Morgan.

(1)

Spinelli, Stephen, Jr.

(1)

Stephney, Inez.

(1)

Strunk, William, 1869-1946.

(1)

Talarico, Lita.

(1)

Tekinbaş, Katie Salen.

(1)

Thorne, Sally E. (Sally Elizabeth), 1951-

(1)

Timmons, Jeffry A.

(1)

(1)

Tlabela, Kholadi.

(1)

Todaro, Michael P.

(1)

Tybout, Alice M.

(1)

Ulrich, David, 1953-

(1)

Van Velsor, Ellen.

(1)

Vassallo, Jaclyn.

(1)

Vaz, Mark Cotta.

(1)

Venter, Robert.

(1)

Wagstaff, L. A. (Lucy A)

(1)

Wakefield, David (David F.)

(1)

Walkerdine, Valerie.

(1)

(1)

Walt Disney Company.

(1)

Wardrip-Fruin, Noah.

(1)

Webster, Allen.

(1)

Westerbeek, Hans.

(1)

White, E. B. (Elwyn Brooks), 1899-1985.

(1)

Williams, Joseph M.

(1)

Williams, Robin, 1953- author.

(1)

(1)

Wisenblit, Joseph.

(1)

Wykes, Maggie, 1951-

(1)

Zimmerman, Eric, 1969-

(1)

Zittrain, Jonathan (Jonathan L.), 1969-

(1)

Format

(100)

Electronic Resources

(6)

(2)

(1)

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(109)

(1)

(1)

(1)

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Subject

(13)

Branding (Marketing)

(7)

Brand name products -- Management.

(6)

Brand name products.

(5)

(5)

Marketing -- Management.

(5)

Corporate image.

(4)

(4)

(4)

Strategisches Management.

(4)

(4)

Consumer behavior.

(3)

Corporate culture.

(3)

Creative ability in business.

(3)

(3)

(3)

(3)

(3)

Marketing research.

(3)

Mass media and culture.

(3)

(3)

Popular culture.

(3)

Strategic planning.

(3)

Strategisch management.

(3)

(3)

(2)

(2)

(2)

(2)

Aufsatzsammlung.

(2)

Brand name products -- Planning.

(2)

Brand name products -- Psychological aspects.

(2)

Business names.

(2)

Commercial art.

(2)

(2)

(2)

Compétitivité.

(2)

(2)

Developing countries.

(2)

(2)

(2)

Feminist theory.

(2)

(2)

Handbooks and manuals.

(2)

Information society.

(2)

Information technology -- Social aspects.

(2)

Informationsgesellschaft.

(2)

Internet marketing.

(2)

(2)

Marketingforschung.

(2)

Marktforschung.

(2)

(2)

Motivation research (Marketing)

(2)

Produits de marque.

(2)

Professions -- Marketing.

(2)

Relations publiques.

(2)

Service industries -- Marketing.

(2)

Social responsibility of business.

(2)

Sociale aspecten.

(2)

Type and type-founding.

(2)

(2)

Visual communication.

(2)

(2)

AIDS (Disease) -- Patients -- Mental health -- Africa, Southern.

(1)

AIDS (Disease) -- Social aspects -- Africa, Southern.

(1)

Abortus provocatus.

(1)

Administración -- Procesamiento de datos.

(1)

(1)

Africa, Southern.

(1)

Afrique du Sud -- Histoire -- 1994-

(1)

Afrique du Sud -- Politique culturelle.

(1)

Afrique du Sud -- Relations raciales.

(1)

Angewandte Ethik.

(1)

Animated films -- United States.

(1)

Animated films.

(1)

Anti-apartheid movements -- South Africa.

(1)

Arbeids- en organisatiepsychologie.

(1)

Art -- Philosophie.

(1)

Art -- Philosophy.

(1)

Art and electronics.

(1)

Art and literature -- France -- History -- 19th century.

(1)

Art and literature.

(1)

Art and society -- New York (State) -- New York -- History -- 20th century.

(1)

Art et électronique.

(1)

Art in literature.

(1)

Art par ordinateur.

(1)

Art sud-africain -- 20e siècle.

(1)

Art, American -- New York (State) -- New York -- 20th century.

(1)

Art, South African -- 20th century.

(1)

Artes gráficas.

(1)

Asistencia económica -- Países en desarrollo.

(1)

Aspects socio-économiques.

(1)

(1)

Authors, American -- 20th century -- Diaries.

(1)

Bedrijfsorganisatie.

(1)

Beeldende kunsten.

(1)

(1)

Benutzerorientierung.

(1)

(1)

Bildverarbeitung.

(1)

(1)

Boktryckeriteknik.

(1)

(1)

Book design -- Handbooks, manuals, etc.

(1)

Book design -- History.

(1)

(1)

Book industries and trade -- Handbooks, manuals, etc.

(1)

Book industries and trade.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Social aspects.

(1)

Buchherstellung.

(1)

Business -- Data processing.

(1)

Business ethics -- Africa.

(1)

Business ethics.

(1)

Business forecasting.

(1)

Business intelligence.

(1)

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Caractères d'imprimerie -- Histoire.

(1)

(1)

Chateaubriand, François-René de, 1768-1848.

(1)

Child Health Services.

(1)

Child health services -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Child health services -- South Africa -- Handbooks, manuals, etc.

(1)

(1)

Children -- Diseases -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Children -- Diseases -- South Africa -- Handbooks, manuals, etc.

(1)

Children -- Diseases.

(1)

Ciencias sociales -- Investigación -- Metodología.

(1)

Citizenship -- Moral and ethical aspects.

(1)

Commercial art -- History.

(1)

Commercial statistics.

(1)

Commerciële organisatie.

(1)

(1)

Communication in management.

(1)

Communication in marketing.

(1)

Communication in politics -- Africa.

(1)

Communication in politics.

(1)

Communication politique -- Afrique.

(1)

(1)

Competition, International.

(1)

(1)

Computer games -- Design.

(1)

Computer games -- Programming.

(1)

(1)

Computeranimation.

(1)

Computergraphik (Kunst)

(1)

Computers and civilization.

(1)

(1)

(1)

Conference papers and proceedings.

(1)

Consommateurs -- Comportement.

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

Consumers -- Examinations, questions, etc.

(1)

Consumers, Black -- South Africa.

(1)

Corporate Social Responsibility

(1)

Corporate identity.

(1)

Corporate responsibility.

(1)

Corporations -- Charitable contributions.

(1)

Corporations -- Public relations.

(1)

Culture populaire -- États-Unis.

(1)

(1)

Culturele aspecten.

(1)

Customer loyalty programs -- Case studies.

(1)

Customer relations -- Management.

(1)

Customer services -- Marketing.

(1)

(1)

(1)

Datensicherung.

(1)

Decision making.

(1)

Democracy -- Africa.

(1)

(1)

(1)

Developing countries -- Economic conditions.

(1)

Developing countries -- Economic policy.

(1)

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

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