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13.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001

Available: Copies:

14.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001

Available: Copies:

15.

Cover image for Graphic design : the new basics

Graphic design : the new basics

by

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016324999&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016324999&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Cover http://swbplus.bsz-bw.de/bsz28052417xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html">http://catdir

Available: Copies:

16.

Cover image for The non-designer's design book : design and typographic principles for the visual novice

The non-designer's design book : design and typographic principles for the visual novice

by

Williams, Robin, 1953- author.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Manuscript

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

17.

Cover image for Indie publishing : how to design and produce your own book

Indie publishing : how to design and produce your own book

by

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html">http://catdir

Available: Copies:

18.

Cover image for AS media studies : the essential introduction for AQA

AS media studies : the essential introduction for AQA

by

Rayner, Philip, 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip085/2007048270.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016519366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

19.

Cover image for The power of unreasonable people : how social entrepreneurs create markets that change the world

The power of unreasonable people : how social entrepreneurs create markets that change the world

by

Elkington, John, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2327503&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016389412etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001

Available: Copies:

20.

Cover image for The future of the Internet and how to stop it

The future of the Internet and how to stop it

by

Zittrain, Jonathan (Jonathan L.), 1969-

Table of contents only http://catdir.loc.gov/catdir/toc/ecip086/2007050361.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=016581512etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016581512&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

appliances, software as service, and perfect enforcement -- The lessons of Wikipedia -- pt. 3. Solutions

Available: Copies:

21.

Cover image for Scoring points : how Tesco continues to win customer loyalty

Scoring points : how Tesco continues to win customer loyalty

by

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008 2007

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

22.

Cover image for Corporate responsibility : a critical introduction

Corporate responsibility : a critical introduction

by

Blowfield, Mick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0910/2007050160-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016213973&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2007050160-d.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

Available: Copies:

23.

Brand enigma : decoding the secrets of your brand

by

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001

Available: Copies:

24.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

by

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

Format:

Books

Publication Date

2008

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001

Available: Copies:

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Author

Keller, Kevin Lane, 1956-

(3)

Kotler, Philip.

(2)

(2)

Aaker, David A.

(1)

(1)

Ahlstrand, Bruce W.

(1)

American Institute of Graphic Arts.

(1)

(1)

Bedbury, Scott.

(1)

Bhaskaran, Lakshmi.

(1)

Blowfield, Mick.

(1)

Boeije, Hennie, 1966-

(1)

Bolton, Richard, 1956-

(1)

Boynton, Andrew C.

(1)

Bradley, Nigel, 1958-

(1)

Bruce, Duncan, 1951-

(1)

Butler, Judith, 1956-

(1)

(1)

Center for Creative Leadership.

(1)

Charlesworth, Alan, 1956-

(1)

(1)

Churchill, Gilbert A.

(1)

Cohen, Allan R.

(1)

Coombes, Annie E.

(1)

Dahlén, Micael.

(1)

Davies, Gary, 1946-

(1)

Davis, John, 1960 February 17-

(1)

(1)

Edgar, David (David A.)

(1)

Elkington, John, 1949-

(1)

(1)

Fenichell, Stephen.

(1)

Fink, Stephen L.

(1)

(1)

(1)

Georgson, Mats.

(1)

Gordon, W. Terrence, 1942-

(1)

Grant, John, 1964-

(1)

Grant, Kevin, 1968-

(1)

Gunter, Barrie.

(1)

(1)

Hanlon, Patrick.

(1)

Hartigan, Pamela.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

Heller, Steven.

(1)

(1)

Hunt, Terry, 1955-

(1)

Irwin, Alan, 1955-

(1)

Johansson, Johny K.

(1)

Kanuk, Leslie Lazar.

(1)

Kapferer, Jean-Noël.

(1)

Kelley, Tom, 1955-

(1)

Kellogg School of Management.

(1)

Krug, Steve, author.

(1)

Krugman, Paul R.

(1)

Kumar, V., 1957-

(1)

Lampel, Joseph.

(1)

Lange, Fredrik.

(1)

Littman, Jonathan, 1958-

(1)

Maryland Institute, College of Art.

(1)

McCandless, David.

(1)

McCauley, Cynthia D. (Cynthia Denise), 1958-

(1)

McLuhan, Marshall, 1911-1980.

(1)

Meggs, Philip B.

(1)

Meggs, Philip B. History of graphic design.

(1)

Mintzberg, Henry.

(1)

(1)

Nelmes, Jill, 1954-

(1)

Neumeier, Marty.

(1)

Nyamnjoh, Francis B., 1961-

(1)

Phillips, Jennifer C., 1960-

(1)

Phillips, Tim, 1967-

(1)

Prahalad, C. K.

(1)

Purvis, Alston W., 1943-

(1)

Qualman, Erik, 1972-

(1)

Rayner, Philip, 1947-

(1)

Ruderman, Marian N.

(1)

Rwigema, Henry.

(1)

Sartain, Libby, 1954-

(1)

Schiffman, Leon G.

(1)

Schultz, Majken.

(1)

Schumann, Mark, 1955-

(1)

Smith, Aaron, 1972-

(1)

Smith, Stephen C., 1955-

(1)

Smith, Terry, 1955-

(1)

Strunk, William, 1869-1946.

(1)

Talarico, Lita.

(1)

Tapscott, Don, 1947-

(1)

Tekinbaş, Katie Salen.

(1)

Tlabela, Kholadi.

(1)

Todaro, Michael P.

(1)

Tybout, Alice M.

(1)

Van Leeuwen, Theo, 1947-

(1)

Van Velsor, Ellen.

(1)

Venter, Robert.

(1)

Wakefield, David (David F.)

(1)

(1)

Webster, Allen.

(1)

Westerbeek, Hans.

(1)

Wheeler, Alina.

(1)

White, E. B. (Elwyn Brooks), 1899-1985.

(1)

Williams, Anthony D., 1974-

(1)

Williams, Robin, 1953- author.

(1)

Wisenblit, Joseph.

(1)

Wykes, Maggie, 1951-

(1)

Zimmerman, Eric, 1969-

(1)

Zittrain, Jonathan (Jonathan L.), 1969-

(1)

Format

(64)

Electronic Resources

(1)

(1)

Item Category 1

Material Type

Language

(66)

Shelf Location

Publication Date

Subject

Branding (Marketing)

(9)

(8)

Brand name products -- Management.

(5)

Brand name products.

(5)

Strategisch management.

(4)

Strategisches Management.

(4)

Consumer behavior.

(3)

Corporate image.

(3)

Creative ability in business.

(3)

(3)

(3)

Marketing research.

(3)

Sociale aspecten.

(3)

Strategic planning.

(3)

(2)

Aufsatzsammlung.

(2)

(2)

Developing countries.

(2)

(2)

Graphic design (Typography)

(2)

Internet marketing.

(2)

(2)

(2)

(2)

Marketing -- Management.

(2)

Marketingforschung.

(2)

Marktforschung.

(2)

(2)

Organizational effectiveness.

(2)

Planification stratégique.

(2)

Sozialwissenschaften.

(2)

Teams in the workplace.

(2)

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Advertising -- Brand name products.

(1)

(1)

(1)

Afrique du Sud -- Histoire -- 1994-

(1)

Afrique du Sud -- Politique culturelle.

(1)

Afrique du Sud -- Relations raciales.

(1)

Alliances stratégiques (affaires)

(1)

Analyse sémiotique.

(1)

Anti-apartheid movements -- South Africa.

(1)

Arbeids- en organisatiepsychologie.

(1)

Art -- Dictionaries.

(1)

Art -- Dictionnaires anglais.

(1)

Art and literature -- France -- History -- 19th century.

(1)

Art and literature.

(1)

Art in literature.

(1)

Art sud-africain -- 20e siècle.

(1)

Art, South African -- 20th century.

(1)

(1)

Artes gráficas.

(1)

(1)

Artistes -- Biographies -- Dictionnaires anglais.

(1)

Artists -- Biography -- Dictionaries.

(1)

(1)

Asistencia económica -- Países en desarrollo.

(1)

(1)

Aspects socio-économiques.

(1)

Beeldende kunsten.

(1)

Benutzerorientierung.

(1)

Biography -- Dictionaries.

(1)

(1)

Boktryckeriteknik.

(1)

Book design -- Handbooks, manuals, etc.

(1)

Book design -- History.

(1)

(1)

Book industries and trade -- Handbooks, manuals, etc.

(1)

Book industries and trade.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Buchherstellung.

(1)

Business ethics.

(1)

Business names.

(1)

Business networks.

(1)

Changement organisationnel.

(1)

Chateaubriand, François-René de, 1768-1848.

(1)

Commercial statistics.

(1)

Commerciële organisatie.

(1)

(1)

Communication in marketing.

(1)

Communication in politics -- Africa.

(1)

Communication in politics.

(1)

Communication politique -- Afrique.

(1)

(1)

Computer games -- Design.

(1)

Computer games -- Programming.

(1)

Compétitivité.

(1)

(1)

Consommateurs -- Comportement.

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

Corporate Social Responsibility

(1)

Corporate culture.

(1)

Corporate identity.

(1)

Corporate responsibility.

(1)

Corporations -- Finance.

(1)

Corporations -- Public relations.

(1)

Creative ability in business -- Case studies.

(1)

Créativité dans les affaires - Cas, Études de.

(1)

Culturele aspecten.

(1)

Customer loyalty programs -- Case studies.

(1)

Customer relations -- Management.

(1)

(1)

Datensicherung.

(1)

Democracy -- Africa.

(1)

(1)

(1)

Developing countries -- Economic conditions.

(1)

Developing countries -- Economic policy.

(1)

(1)

Dictionnaire (Descripteur de forme)

(1)

Digital communications -- South Africa.

(1)

Druckwerk -- Gebrauchsgraphik.

(1)

Démocratie -- Afrique.

(1)

(1)

Economic assistance -- Developing countries.

(1)

Economic assistance.

(1)

Economic development -- Developing countries.

(1)

Economic development.

(1)

Economic history.

(1)

Economic policy.

(1)

Economics -- Statistical methods.

(1)

Efficacité organisationnelle.

(1)

(1)

Einkommensverteilung.

(1)

Ekonomisk politik -- U-länder.

(1)

Ekonomisk utveckling -- U-länder.

(1)

Electronic commerce.

(1)

Electronic publishing -- Handbooks, manuals, etc.

(1)

Electronic publishing.

(1)

Empirische Sozialforschung.

(1)

Employee motivation.

(1)

Empresas internacionales -- Aspectos sociales -- Países en desarrollo.

(1)

English language -- Rhetoric.

(1)

English language -- Style.

(1)

Entrepreneurship

(1)

Entrepreneurship -- Africa, Southern -- Case studies.

(1)

Entrepreneurship -- South Africa -- Case studies.

(1)

Entrepreneurship-Ansatz

(1)

Entrepreneurship.

(1)

(1)

Entwicklungsländer

(1)

Entwicklungsländer.

(1)

Entwicklungspolitik.

(1)

Entwicklungstheorie.

(1)

Entwicklungsökonomie.

(1)

Environment -- sociology.

(1)

Environmental policy -- Social aspects.

(1)

Environnement -- Politique gouvernementale -- Aspect social.

(1)

Equality -- United States.

(1)

(1)

Export marketing -- Management.

(1)

Export marketing.

(1)

(1)

Feminist theory.

(1)

(1)

(1)

Finanças das empresas.

(1)

Fotografia (Historia)

(1)

(1)

Fotografía -- Historia.

(1)

France -- Intellectual life -- 19th century.

(1)

(1)

(1)

(1)

French literature -- 19th century -- History and criticism.

(1)

French literature.

(1)

Företagens samhällsansvar.

(1)

Företagsnätverk.

(1)

Gebrauchsgraphik -- Druckwerk.

(1)

(1)

(1)

(1)

Gestion d'entreprise.

(1)

(1)

(1)

Globalización -- Aspectos económicos -- Países en desarrollo.

(1)

Globalization -- Economic aspects -- Developing countries.

(1)

Globalization -- Economic aspects.

(1)

Grafisk formgivning.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- History.

(1)

(1)

Handbooks and manuals.

(1)

Handbooks, vade-mecums, etc.

(1)

Histoire -- Musées -- Afrique du Sud.

(1)

Historic sites -- Interpretive programs -- South Africa.

(1)

Historical museums -- South Africa.

(1)

Hugo, Victor, 1802-1885.

(1)

(1)

(1)

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