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1. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
mobile -- Managing personal communications: direct and database marketing and personal selling
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2. 
Cover image for Metric pattern cutting for women's wear
by 
Aldrich, Winifred, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
software offered by CAD suppliers This best-selling textbook still remains the essential purchase for
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
4. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements
Available: Copies:
5. 
Cover image for Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
Format: 
Books
Publication Date 
2014
Excerpt: 
's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince
Available: Copies:
6. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
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7. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
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8. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy
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9. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories
Available: Copies:
10. 
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell
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11. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
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12. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus
Available: Copies:
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