by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
mobile -- Managing personal communications: direct and database marketing and personal selling
by
Aldrich, Winifred, author.
Format:
Books
Publication Date
2015
Excerpt:
software offered by CAD suppliers This best-selling textbook still remains the essential purchase for
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements
by
Horberry, Roger.
Format:
Books
Publication Date
2014
Excerpt:
's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince
by
Koekemoer, Ludi.
Format:
Books
Publication Date
2014
Excerpt:
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
by
Drewniany, Bonnie L., author.
Format:
Books
Publication Date
2014
Excerpt:
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy
by
Felton, George, 1947-
Format:
Books
Publication Date
2013
Excerpt:
. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories
by
Russell, Peter, editor.
Format:
Books
Publication Date
2013
Excerpt:
world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
by
Piotrowski, Christine M., 1947-
Format:
Books
Publication Date
2013
Excerpt:
; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus
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