Kasi business uplifting ourselves

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

Social media and best practice : the consumer-brand relationship

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

What women want : do car brands really know how to engage with black females?

Beyond celebrity endorsement

Stilettos : decorating the stiletto

The lonely generation

Forms of post-modern design

Emotional branding : love it or hate it

The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

How Nike did it : Nike sparking innovations through empathic design : a case study