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13. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
14. 
Cover image for Modern systems analysis and design
Modern systems analysis and design
by 
Hoffer, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Foundations for Systems Development -- Systems Development Environment -- Succeeding as a Systems
Available: Copies:
15. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Mix. Product Strategy. New Product Planning and Development. Integrated Marketing Communications
Available: Copies:
16. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
management and new-product development -- Place and development of channel systems -- Logistics and
Available: Copies:
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