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14. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
"In The Future of Advertising, Joe Cappo offers a provocative analysis of recent changes along with
Available: Copies:
15. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the
Available: Copies:
16. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt
Available: Copies:
18. 
Cover image for Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
An advertising authority updates his analysis of the elements of successful advertising and
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