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13.
Promotion : advertising, publicity, personal selling, sales promotion
by
Stanley, Richard E.
Format:
Books
Publication Date
1982
Excerpt:
Prentice-Hall,
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14.
Tested advertising methods.
Tested advertising methods.
by
Caples, John.
Format:
Books
Publication Date
1974
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Prentice-Hall
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Moriarty, Sandra E. (Sandra Ernst)
(5)
Burnett, John, 1944-
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Wells, William, 1926-
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Baack, Donald.
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Clow, Kenneth E.
(3)
Aitchison, Jim.
(1)
Caples, John.
(1)
Felton, George, 1947-
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Lane, W. Ronald, 1940-
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Mandell, Maurice I.
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Russell, Thomas, 1941-
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Communication in marketing.
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Advertising -- Handbooks, manuals, etc.
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