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13.

Strategic human resource management

Mello, Jeffrey A.

Format:

Books

Publication Date

2002

Excerpt:

Strategy -- Corporate Strategies -- Business Unit Strategies -- Distinctive Human Resources Are Firms' Core

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14.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

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15.

Strategic management : concepts and cases

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

2001

Excerpt:

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

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16.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

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17.

Strategic management : concepts & cases

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

pt. 1. Overview of strategic management -- pt. 2. Strategy formulation -- pt. 3. Strategy

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