marketing 1: exposure, attention, perception -- Consumer response to marketing 2: learning, attitudes

Geographical perception.

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and

Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and