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1. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
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2. 
Cover image for Understanding media theory
by 
Williams, Kevin, 1955-
Format: 
Books
Publication Date 
2003
Excerpt: 
influence of the media -- 8. The audience strikes back: new audience and reception theory -- Section 5
Available: Copies:
3. 
Cover image for The media student's book
by 
Branston, Gill.
Table of contents Kostenfrei
Format: 
Books
Publication Date 
2003
Excerpt: 
representation -- Case study: stardom and celebrity -- Ideologies and power -- Case study: news -- Audiences
Available: Copies:
4. 
Cover image for The new media book
by 
Harries, Dan, 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
reframing of the moving image / The myths of interactive cinema / Interactive audiences? / Watching the
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5. 
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2000
Excerpt: 
; issues, concepts and methods of analysis -- Media genres and texts -- pt. 5 Audiences. Audience theory
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6. 
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
Available: Copies:
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