, research and analysis; decision-making; the marketing mix; the management of customer relationships

Part I -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities

strategy -- Guide to case analysis

Part 1:Strategic analysis -- Part 2: Market strategies -- Part 3:Strategy implementation and

analysis model and CSR -- Appreciative inquiry -- Kotter's eight steps for organisational change -- CSR

-- When to evaluate -- How to evaluate -- Data analysis -- Ultimate evaluation: value-added public

. Following the 'analysis, choice, implementation' model the book moves from examining the strategy process as

intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and

analysis -- Resources and capabilities -- Stakeholders and governance -- History and culture -- Commentary

; crisis management -- Appendix -- Case analysis -- Real-time cases -- Index.

Strategic analysis -- Strategic formulation -- Strategic implementation -- Case Analysis -- Robin

"This book is about strategic awareness, strategic analysis, strategy development, strategic