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13. 
Cover image for Big brands, big trouble : lessons learned the hard way
Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: 
Books
Publication Date 
2001
Excerpt: 
brand driving -- Miller Brewing: a "Miller" too far -- Marks & Spencer: a bad case of "top
Available: Copies:
14. 
Cover image for Entrepreneurs : talent, temperament, technique
Entrepreneurs : talent, temperament, technique
by 
Bolton, B.
Format: 
Books
Publication Date 
2000
Excerpt: 
Entrepreneurship -- Case studies.
Available: Copies:
15. 
Cover image for The human equation : building profits by putting people first
The human equation : building profits by putting people first
by 
Pfeffer, Jeffrey.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- The business case for managing people right -- Seven practices of successful organizations -- Aligning
Available: Copies:
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Entrepreneurship.
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