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1.

Cover image for Creative advertising

Creative advertising

Creative advertising

by

Pricken, Mario

Format:

Books

Publication Date

2004

Excerpt:

Creative advertising Pricken, Mario

Available: Copies:

2.

Cover image for Advertising today

Advertising today

by

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Advertising today / Berger, Warren.

Available: Copies:

3.

Cover image for Pocket advertising

Pocket advertising

by

Marshall, Caroline

Format:

Books

Publication Date

1998

Excerpt:

Pocket advertising Marshall, Caroline

Available: Copies:

4.

Cover image for Pocket advertising

Pocket advertising

by

Marshall, Caroline.

Format:

Books

Publication Date

1998

Excerpt:

Pocket advertising / Marshall, Caroline.

Available: Copies:

5.

Cover image for Advertising outdoors

Advertising outdoors

Advertising outdoors

by

Bernstein, David

Format:

Books

Publication Date

1997

Excerpt:

Advertising outdoors Bernstein, David

Available: Copies:

6.

Cover image for Advertising illustrations

Advertising illustrations

by

Bossert, Jill

Format:

Books

Publication Date

1997

Excerpt:

Advertising illustrations Bossert, Jill

Available: Copies:

7.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2009

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

8.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html

Format:

Books

Publication Date

2008

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

9.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2006

Excerpt:

Contemporary advertising Arens, William F.

Available: Copies:

10.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

Format:

Books

Publication Date

2006

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

11.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

Contemporary advertising Arens, William F.

Available: Copies:

12.

Cover image for Effective advertising

Effective advertising

Effective advertising

by

Tellis, Gerald J.

Format:

Books

Publication Date

2004

Excerpt:

Effective advertising Tellis, Gerald J.

Available: Copies:

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1 2 3 4 5 .. 88

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Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(22)

Affinity Advertising and Publishing.

(17)

Kotler, Philip.

(12)

Arens, William F.

(11)

Belch, George E. (George Edward), 1951-

(11)

Belch, Michael A.

(9)

Independent Institute of Education. Design School Southern Africa.

(9)

Shimp, Terence A.

(9)

(7)

McDonald, Malcolm.

(7)

(6)

Clow, Kenneth E.

(6)

Heller, Steven.

(6)

Tuten, Tracy L., 1967- author.

(6)

Advertising Media Association of South Africa.

(5)

Cateora, Philip R.

(5)

Koekemoer, Ludi.

(5)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(5)

Aitchison, Jim.

(4)

Bowen, John (John T.), 1948-

(4)

Branston, Gill.

(4)

Burnett, John, 1944-

(4)

Drewniany, Bonnie L.

(4)

Graham, John L.

(4)

Heimann, Jim, 1948-

(4)

Kotler, Philip, author.

(4)

(4)

Lindström, Martin, 1970-

(4)

Makens, James C.

(4)

(4)

(4)

Pritchard, Annette.

(4)

(4)

Roberts, Kevin, 1949-

(4)

Semenik, Richard J.

(4)

Solomon, Michael R., author.

(4)

(4)

Wells, William, 1926-

(4)

Affinity Advertising & Publishing

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

Armstrong, Gary (Gary M.)

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

(3)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

(3)

Brierley, Sean, 1966-

(3)

Butterfield, Leslie, 1952-

(3)

(3)

Dru, Jean-Marie.

(3)

(3)

Duncan, Tom (Thomas R.)

(3)

(3)

Engel, James F.

(3)

Felton, George, 1947-

(3)

(3)

Heath, Joseph, 1967-

(3)

Institute of Marketing.

(3)

Institute of Practitioners in Advertising.

(3)

Jewler, A. Jerome.

(3)

(3)

McAdams, Katherine C.

(3)

Mersham, G. M. (Gary Malcolm), 1949-

(3)

Nieuwenhuizen, C. (Cecile)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

(3)

Rivkin, Steve, 1947-

(3)

Scarborough, Norman M.

(3)

Sinclair, Roger.

(3)

Skinner, J. C. (J. Chris)

(3)

Smith, Ronald D., 1948-

(3)

Wheeler, Alina.

(3)

Affirnity Advertising and Publishing

(2)

Altstiel, Tom, author.

(2)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Bendinger, Bruce.

(2)

Berger, Arthur Asa, 1933-

(2)

Bhargava, Rohit.

(2)

Brott, Armin A.

(2)

Brown, Richard, 1971-

(2)

Burtenshaw, Ken.

(2)

Burton, Philip Ward, 1910-

(2)

Christians, Clifford G.

(2)

Cravens, David W.

(2)

Cullen, Kristin.

(2)

Daniel, Aurelie, translator.

(2)

Deitel, Harvey M., 1945-

(2)

Deitel, Paul J.

(2)

Donnelly, James H.

(2)

Du Plessis, Erik.

(2)

Dubau, Jürgen, translator.

(2)

(2)

Dunn, S. Watson (Samuel Watson), 1918-1997.

(2)

(2)

Egan, John, 1952- author.

(2)

Fearn-Banks, Kathleen.

(2)

Fennis, Bob Michaël, 1968-

(2)

Geldenhuys, P. (Pieter)

(2)

Gerstman, Richard.

(2)

Goddard, Simon.

(2)

Gordon, David, 1935-

(2)

(2)

Grow, Jean, author.

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Hansen, Anders, 1957-

(2)

Haynes, Jim, 1937-

(2)

Hera, Teresa de la Verfasser.

(2)

(2)

Hollis, Richard.

(2)

Horberry, Roger.

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education. Vega School

(2)

Independent Institute of Education. Vega School.

(2)

International Advertising Festival Limited.

(2)

Jaffe, Andrew, 1938-2010.

(2)

Jarvis, Jeff, 1954-

(2)

Johnson, Michael, 1964-

(2)

Jones, John Philip.

(2)

Keegan, Warren J.

(2)

Keller, Kevin Lane, 1956-

(2)

Kellogg School of Management.

(2)

Kinnear, Thomas C., 1943-

(2)

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lane, W. Ronald, 1940-

(2)

(2)

Levinson, Jay Conrad.

(2)

(2)

Mahajan, Vijay, 1948-

(2)

(2)

Marsh, Charles, 1955-

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Meyers, Herbert M.

(2)

Millward Brown (Firm)

(2)

Mooij, Marieke K. de, 1943-

(2)

Morgan, Adam, 1969-

(2)

Morrison, Alastair M.

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

(2)

Ogilvy, David, 1911-1999.

(2)

(2)

Papson, Stephen.

(2)

Parente, Donald.

(2)

Peter, J. Paul.

(2)

(2)

Potter, W. James.

(2)

Quirk eMarketing (Firm)

(2)

(2)

Roman, Kenneth.

(2)

Rossiter, John R.

(2)

Russell, Peter, editor.

(2)

Russell, Thomas, 1941-

(2)

Sadler, Eamonn.

(2)

Schaeffler, Jimmy.

(2)

Scott, David Meerman.

(2)

Seitel, Fraser P.

(2)

(2)

Short, Bonnie Poovey.

(2)

Silverman, George, 1942-

(2)

Singer, Dorothy G.

(2)

Singer, Jerome L.

(2)

Slingerland, Senta, editor.

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

Stokes, Rob (eMarketing specialist)

(2)

Stroebe, Wolfgang.

(2)

Sullivan, Luke.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Sutherland, Max.

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van den Heever, James

(2)

Warshaw, Martin R.

(2)

Weigold, Michael F., 1958-

(2)

Weilbacher, William M.

(2)

Yopp, Jan Johnson.

(2)

Young, Antony, 1964-

(2)

Zimmerer, Thomas.

(2)

(2)

Aaker, David A.

(1)

(1)

Abbey, James R.

(1)

Format

(958)

(52)

Electronic Resources

(25)

(9)

(3)

(3)

(1)

Item Category 1

Material Type

Language

(994)

(4)

(4)

(2)

(1)

(1)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(199)

(104)

Communication in marketing.

(55)

Branding (Marketing)

(51)

Internet marketing.

(44)

Brand name products.

(39)

Marketing -- Management.

(38)

Sales promotion.

(36)

Advertising -- Brand name products.

(32)

Commercial art.

(31)

(30)

Advertising copy.

(29)

Advertising -- South Africa.

(27)

Internet advertising.

(27)

(26)

Public relations.

(23)

Brand name products -- South Africa.

(20)

(19)

Advertising -- Psychological aspects.

(18)

Advertising media planning.

(17)

Advertising campaigns.

(15)

Consumer behavior.

(15)

Marketing -- South Africa.

(15)

(15)

Tourism -- Marketing.

(14)

(14)

(13)

(13)

Corporations -- South Africa.

(12)

(12)

Advertising -- Social aspects.

(11)

Electronic commerce.

(11)

Export marketing.

(11)

Hospitality industry -- Marketing.

(11)

(10)

Advertising layout and typography.

(10)

Branding (Marketing) -- South Africa.

(10)

Small business -- Management.

(10)

Advertising -- Handbooks, manuals, etc.

(9)

Entrepreneurship.

(9)

Mass media -- South Africa.

(9)

Advertising -- Research.

(8)

Consumers' preferences.

(8)

(8)

Direct marketing.

(8)

Graphic design (Typography)

(8)

(8)

Marketing research.

(8)

Mass media -- Moral and ethical aspects.

(8)

New business enterprises -- Management.

(8)

Strategic planning.

(8)

Trademarks -- South Africa.

(8)

(8)

Consumers -- Attitudes.

(7)

Consumers' preferences -- South Africa.

(7)

Creative ability in business.

(7)

(7)

(7)

Marketing -- Planning.

(7)

Online social networks.

(7)

Product management.

(7)

Word-of-mouth advertising.

(7)

Advertising -- Awards -- South Africa.

(6)

Art publicitaire.

(6)

Brand name products -- Management.

(6)

Brand name products -- Marketing -- Management.

(6)

Grafische vormgeving.

(6)

International business enterprises.

(6)

(6)

Marketing -- South Africa -- Management.

(6)

Mass media and business.

(6)

(6)

(6)

(6)

Tourisme -- Marketing.

(6)

Trademarks -- Design.

(6)

Advertising -- Tourism.

(5)

Advertising -- United States -- History -- 20th century.

(5)

Advertising agencies.

(5)

Advertising media planning -- South Africa.

(5)

Aufsatzsammlung.

(5)

Business writing.

(5)

(5)

(5)

Communication in management.

(5)

Consumers -- Psychology.

(5)

Handbooks and manuals.

(5)

Intercultural communication.

(5)

(5)

Marketing -- Social aspects.

(5)

Marketing channels.

(5)

Mass media and business -- South Africa.

(5)

(5)

Mobile commerce.

(5)

Public relations -- Authorship.

(5)

Visual communication.

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Cross-cultural studies.

(4)

Advertising -- Textbooks.

(4)

Advertising copy -- Handbooks, manuals, etc.

(4)

Business communication.

(4)

Commercial art -- History.

(4)

Commercial art -- Technique.

(4)

Communication, International.

(4)

(4)

Customer relations.

(4)

English language -- Business English -- Problems, exercises, etc.

(4)

Gebrauchsgraphik.

(4)

Internet marketing -- Case studies.

(4)

Layout (Printing)

(4)

Market segmentation.

(4)

(4)

Marketing -- Australia -- Periodicals.

(4)

Marketing -- Management -- Case studies.

(4)

Mass media -- Authorship.

(4)

Mass media -- Political aspects.

(4)

Mass media -- United States.

(4)

(4)

Persuasion (Psychology)

(4)

Relationship marketing.

(4)

Senses and sensation.

(4)

Success in business.

(4)

Target marketing.

(4)

(4)

(4)

Video recordings for the hearing impaired.

(4)

Viral marketing.

(4)

Web sites -- Design.

(4)

Women in mass media.

(4)

Advertising -- Case studies.

(3)

Advertising -- Fashion.

(3)

Advertising -- History.

(3)

Advertising -- Language.

(3)

Advertising -- Management.

(3)

Advertising -- United States.

(3)

Advertising and children -- United States.

(3)

Advertising and children.

(3)

Advertising as Topic.

(3)

Advertising laws -- South Africa.

(3)

Application software -- Development.

(3)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Case studies.

(3)

Brand name products -- South Africa

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business enterprises -- Computer networks.

(3)

Business ethics.

(3)

Business names.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Child consumers -- United States.

(3)

Child consumers.

(3)

Commercial art -- Europe.

(3)

Commercial art -- History -- 20th century.

(3)

Communication in organizations.

(3)

Communication in politics -- United States.

(3)

Communication in politics.

(3)

Communication visuelle.

(3)

(3)

Consumer behavior -- Cross-cultural studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Corporate culture.

(3)

Corporate image.

(3)

Corporations -- South Africa

(3)

(3)

Counterculture.

(3)

Documentary films.

(3)

Empresas internacionales.

(3)

Graphic arts -- History.

(3)

Graphic arts -- Technique.

(3)

(3)

Industrial management.

(3)

Information society.

(3)

Information technology -- Management.

(3)

(3)

(3)

(3)

Marketing -- Case studies.

(3)

Marketing -- Psychological aspects.

(3)

Marknadsföring.

(3)

Marktforschung.

(3)

Mass media -- Audiences.

(3)

Mass media -- Australia -- Periodicals.

(3)

Mass media -- Dictionaries.

(3)

Mass media and children -- United States.

(3)

Mass media and children.

(3)

(3)

(3)

Nonfiction films.

(3)

Online social networks -- Economic aspects.

(3)

Political campaigns -- United States.

(3)

Positioning (Advertising)

(3)

Produits de marque.

(3)

Public relations -- Management.

(3)

(3)

Relations publiques.

(3)

Sales promotion -- South Africa.

(3)

Small business -- United States -- Management.

(3)

Small business marketing.

(3)

Technological innovations.

(3)

Television advertising.

(3)

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