Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision

constructive and successful study – not only reading, writing, listening and verbal communication, but also

psychology of selling : why people buy -- Communication for relationship building : it's not all talk

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

-- Key definitions -- References -- Further reading -- pt. III CSR measurement: and communication -- 8

Part 1. Media content. Quantitative content analysis ; Communication and media semiotics ; Media

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

Communication -- South Africa.

. Speech, language and communication needs (SLCN) -- 9.8. Behavioural, emotional and social difficulties

. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance

Corporate communications 2A. Textbook /

Corporate communications 2B. Reader /