strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media

Creating an advertising strategy -- Researching your client's product -- Understanding consumer

Branding -- The Trouble With Trends -- Strategy: Finding A Cultural Logic -- SECTION II. TYPOLOGY OF BRAND

initiatives -- World class strategy implementation -- An initiative management process -- Diagnosing your

strategy planning.

of organizational strategy with information technology strategy -- Ch. VI. Performance measurement

Deterrence (Strategy)

strategy -- 7. From brand strategy to action -- 8. Winning internal brand engagement -- 9. Tracking

provides a flowchart for progressing the brand building process from strategy through tactics to

Marketing strategy and how it fits with business strategy -- Creating a marketing plan : an

business imperative -- The pursuit of quality through strategy -- Managing for quality : organization

Making a difference -- Building on the national context -- Transforming strategy -- Managing