-- Value Analysis -- Multiple Objectives -- Conflicts -- Multiple Criteria Analysis -- Budget Optimization

, this book helps readers identify opportunities to increase their value, work better with others, solve

Gary P. Pisano, provides firm-centered and value-based logic to bridge some of the great debates about

. Ch. 2. Financial Statements and Cash Flows. Ch. 3. The Time Value of Money. Ch. 4. Financial Markets

science of practical reasoning -- Interlude 1: Plato's anti-tragic theater -- The Republic: true value and

tensions between conflicting value-systems and ambitions." "Meanwhile, Godi experiences moral growth and

point of origin to the point of consumption. Marketing channels are the downstream part of a value chain

Exist to Add Value -- The Best Way to Build a Brand -- Drivers of Brand Equity -- The BrandStrategy

Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and

This text shows marketing managers how to value and manage their company's brands as business

tax ; Special taxpayers ; Value-added tax.

to increase profits, cut costs, and add customer value - no matter what the size of your company or