-- How to Evaluate a Communication Theory -- Theoretical Scope -- Appropriateness -- Heuristic Value

Marketing -- Ch. 8. Developing and Using Customer Databases -- Ch. 9. Profitability and Lifetime Value -- Ch

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Review on Brand Managementprovides the latest strategies for maximizing the value of your brands and

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Mexican case study / Luis Montano -- 11. Antagonistic values or complementary value systems? The chances