Qualitative communication research methods / Lindlof, Thomas R.

management -- Managing relationships and effective communication -- Managing complex and culturally diverse

Business planning.

method -- Other special methods -- Language and communication -- Library and study spaces -- Reading

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Professional communication for business : fresh perspectives / Du Plessis, Neeltje.

: Distribution management (placement) and retailing -- ch. 10: Marketing communication management -- ch. 11

The media handbook : a complete guide to advertising media selection, planning, research, and

Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting