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121. 
Cover image for Marketing
Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing
Available: Copies:
122. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Quester, Pascale G. (Pascale Genevieve), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve
Available: Copies:
123. 
Cover image for Handbook of research on marketing and corporate social responsibility
Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY -- 7.The CSR conundrum: understanding consumer
Available: Copies:
124. 
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
125. 
Cover image for Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
127. 
Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
128. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
Available: Copies:
129. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8
Available: Copies:
130. 
Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Consumer behavior -- South Africa -- Durban.
Available: Copies:
131. 
Cover image for Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
by 
Marais, Erika.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed
Available: Copies:
132. 
Cover image for Emotions and consumption behaviour
Emotions and consumption behaviour
by 
Soscia, Isabella.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
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