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121.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Nyembe, Jacqueline.

Format:

Manuscript

Publication Date

2016

Excerpt:

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within

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122.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

, and building stronger relationships with consumers who buy more, buy quicker ... and buy forever

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123.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

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124.

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

De Freitas, Joao.

Format:

Manuscript

Publication Date

2016

Excerpt:

To what extend does brand value and equity play a role in consumer perception in the context of

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125.

Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Female consumer perception towards brands that perpetuate female stereotypes and those that do not

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126.

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Bianca, Marguerite

Format:

Books

Publication Date

2016

Excerpt:

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty

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127.

Small data : the tiny clues that uncover huge trends

Lindström, Martin, 1970-

Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg

Format:

Books

Publication Date

2016

Excerpt:

Consumer behavior.

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128.

The HyperDoc handbook : digital lesson design using Google apps

Highfill, Lisa, author.

Format:

Books

Publication Date

2016

Excerpt:

learning--rather than simply consumers. If you have fully embraced the Digital Age, you'll glean exciting

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129.

Street law : practical law for South Africans

McQuoid-Mason, David Jan.

Format:

Books

Publication Date

2015

Excerpt:

Consumer protection -- South Africa.

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130.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

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131.

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

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132.

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Schaffler, Vincent.

Format:

Manuscript

Publication Date

2015

Excerpt:

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /

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