The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The effect of organisational culture and structure on creativity within the advertising industry

The 21st century food market vendor

Branding the ordinary