130 Results Found
0000000000IIE
1.
by
Seitel, Fraser P.
Format:
Books
Publication Date
2001
Excerpt:
Standards for the Practice of Public Relations -- App. B. Advertising Effectiveness Tracking Study -- App. C
2.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format:
Books
Publication Date
2001
Excerpt:
Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising
3.
by
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:
Books
Publication Date
2001
Excerpt:
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
4.
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
5.
by
Bickerton, Pauline.
Format:
Books
Publication Date
2000
Excerpt:
Internet advertising.
6.
by
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format:
Books
Publication Date
1999
Excerpt:
Advertising to children : concepts and controversies / Macklin, M. Carole.
7.
by
Thorson, Esther.
Format:
Books
Publication Date
1999
Excerpt:
Internet advertising -- Congresses.
8.
by
Branston, Gill.
Format:
Books
Publication Date
1999
Excerpt:
. Technologies -- 15. Case study: Digital publishing and the Internet -- 16. Realisms -- 17. Case study: Realism
9.
by
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format:
Books
Publication Date
1996
Excerpt:
Advertising -- Cross-cultural studies.
10.
by
Brown, Herbert E.
Format:
Books
Publication Date
1996
Excerpt:
Advertising, Direct-mail -- Case studies.