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25. 
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Format: 
Books
Publication Date 
2006
Excerpt: 
consumer behavior, revealing why and how consumers' daily habits affect their purchasing behavior - and how
Available: Copies:
26. 
Cover image for Introduction to clothing manufacture
by 
Cooklin, Gerry.
Format: 
Books
Publication Date 
2006
Excerpt: 
-to-day operation of a clothing factory, including management, design, marketing, finance and purchasing, as well as
Available: Copies:
27. 
Cover image for Accounting and financial analysis in the hospitality industry
by 
Hales, Jon.
Format: 
Books
Publication Date 
2005
Excerpt: 
including revenue forecasting, wage scheduling, budgeting, P & L critiques, purchasing procedures and cost
Available: Copies:
28. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand
Available: Copies:
by 
Hallberg, Bruce A., 1964-
Format: 
Books
Publication Date 
2005
Excerpt: 
servers : everything you wanted to know but were afraid to ask -- Purchasing and managing client computers
Available: Copies:
by 
Botha, Stephné.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Applying theory. The marketing function -- Doing simple multiple-choise questions (MCQs). The purchasing
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31. 
Cover image for The professional services firm bible
by 
Baschab, John, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
, accounting & HR -- Vendor management, purchasing.
Available: Copies:
32. 
Cover image for Introduction to operations and supply chain management
by 
Bozarth, Cecil C.
Format: 
Books
Publication Date 
2005
Excerpt: 
capacity -- 9. Forecasting -- 10. Sourcing decisions and the purchasing process -- 11. Logistics -- 12
Available: Copies:
33. 
Cover image for The consistent consumer : predicting future behavior through lasting values
by 
Beller, Ken.
Format: 
Books
Publication Date 
2005
Excerpt: 
- conditions that set lasting values and, ultimately, the purchasing behaviors for each of these groups. Quite
Available: Copies:
34. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Format: 
Books
Publication Date 
2005
Excerpt: 
to publish original research on the purchasing behaviors of today's multigenerational mothers
Available: Copies:
35. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Emotional purchasing : The silent salesman and emotional purchasing ; High-quality emotion ; Changing
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36. 
Cover image for Introduction to foodservice
by 
Payne-Palacio, June.
Format: 
Books
Publication Date 
2005
Excerpt: 
: Variations on Methods of Purchasing -- Product Selection -- Market Forms of Foods: Food Quality -- Purchasing
Available: Copies:
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