Search Results for Strategy.

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1652 Results Found

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1345.

U R a brand : how smart people brand themselves for business success

Kaputa, Catherine, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html

Format:

Books

Publication Date

2005

Excerpt:

spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results

Available: Copies:

1346.

The ABC's of writing winning business plans : how to prepare a business plan that others will want to read--and invest in

Sutton, Garrett.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007613.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0914/2005007613-d.html

Format:

Books

Publication Date

2005

Excerpt:

summary and business strategy -- Know your business -- Know your real estate -- Structure and strategy

Available: Copies:

1347.

Strategic management in action

Coulter, Mary K.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018971.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014191445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

effectively integrates strategy theory and strategy action in an exciting and engaging way. The author

Available: Copies:

1348.

TV commercials : how to make them, or, how big is the boat?

Cury, Ivan.

ebrary http://site.ebrary.com/id/10128001
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091
MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling

Available: Copies:

1349.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

magnifier' -- 18. Exposing the consumer to the advertising : media strategy -- Introduction -- What

Available: Copies:

1350.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html

Format:

Books

Publication Date

2005

Excerpt:

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Available: Copies:

1351.

Marketing to moviegoers : a handbook of strategies used by major studios and independents

Marich, Robert.

Format:

Books

Publication Date

2005

Excerpt:

Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product

Available: Copies:

1352.

Theories of human communication

Littlejohn, Stephen W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2004106592-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Action assembly theory -- Strategy choice models -- Message design models -- Semantic meaning theory

Available: Copies:

1353.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Brand strategy for business markets / James C. Anderson and Gregory S. Carpenter -- Services branding

Available: Copies:

1354.

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics

Available: Copies:

1355.

Introducing human resource management

Foot, Margaret, 1949-

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014589047&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

1. Introducing human resource management -- 2. Human resource strategy and planning -- 3

Available: Copies:

1356.

Diversity management : for business success

Human, L. N.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014580025&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

-- Chapter 6: Putting together a diversity strategy -- Chapter 7: Roles, responsibilities, competencies

Available: Copies:

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