marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

. Compensating for imperfect data -- 7. Developing the analysis strategy -- 8. Organizing the qualitative data

problems to strategy-change issues in business, public and not-for-profit organizations. The cases are used

. Governance, management, partnerships, and participation -- 6. Global programs need global strategy -- 7

uncertainty -- 10. A strategy for action to slow and stabilise climate change -- 11. Energy and transport for

relationships in marketing and how these influence modern marketing strategy and practice. Based principally on

downturns, "belt tightening," and company crises -- Speeches announcing new strategy -- Ceremonial speeches

-based organizations -- 6. Creating peer-based organizations -- 7. The strategy of peer-based organizations -- 8. Open

Introduction -- 2. Theoretical overview -- 3. Strategy use and learning in problem solving -- 4

governance -- What it governance works best -- Linking strategy, it governance and performance -- Government

Is a Winning Strategy / Larraine Segil -- 9. Informal Learning: Developing Value for Discovery.

, and strategy -- Ch. 4. The digital firm : electronic business and electronic commerce -- Ch. 5