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1381.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Available: Copies:

1382.

Cover image for Economics for South African students

Economics for South African students

by

Mohr, Philip.

Format:

Books

Publication Date

2004

Available: Copies:

1383.

Cover image for Fundamentals of corporate finance

Fundamentals of corporate finance

Fundamentals of corporate finance

by

Firer, Colin ... [et al.]

Format:

Books

Publication Date

2004

Available: Copies:

1384.

Cover image for Sociology : themes and perspectives

Sociology : themes and perspectives

Sociology : themes and perspectives

by

Haralambos, Michael.

http://web3.myenable.com/enabledsites/haralambos/

Format:

Books

Publication Date

2004

Available: Copies:

1385.

Cover image for Handbook of public relations

Handbook of public relations

Handbook of public relations

by

Skinner ...[et al.]

Format:

Books

Publication Date

2004

Available: Copies:

1386.

Cover image for Successful self-promotion for photographers

Successful self-promotion for photographers

by

Weissberg, Elyse

Format:

Books

Publication Date

2004

Available: Copies:

1387.

Cover image for Why courage matters : the way to a braver life

Why courage matters : the way to a braver life

Why courage matters : the way to a braver life

by

McCain, John, 1936-

Format:

Books

Publication Date

2004

Available: Copies:

1388.

Cover image for 10 years 100 artists : art in a democratic South Africa

10 years 100 artists : art in a democratic South Africa

by

Bedford, Emma.

Format:

Books

Publication Date

2004

Available: Copies:

1389.

Cover image for The seven basic plots : why we tell stories

The seven basic plots : why we tell stories

The seven basic plots : why we tell stories

by

Booker, Christopher.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1116/2005298058-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1116/2005298058-b.html

Format:

Books

Publication Date

2004

Available: Copies:

1390.

Cover image for Sandman mystery theatre

Sandman mystery theatre

by

Wagner, Matt

Format:

Books

Publication Date

2004

Available: Copies:

1391.

Cover image for Hollywood : a celebration

Hollywood : a celebration

Hollywood : a celebration

by

Thompson, David, 1941-

Format:

Books

Publication Date

2004 2001

Available: Copies:

1392.

Cover image for Death match

by

Child, Lincoln

Format:

Books

Publication Date

2004

Available: Copies:

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Author

Maritz, C. J. (C. Janse)

(32)

Affinity Advertising and Publishing.

(15)

(11)

(10)

Heller, Steven.

(8)

Independent Institute of Education. Vega School

(8)

Kotler, Philip.

(8)

Aaker, David A.

(7)

Keller, Kevin Lane, 1956-

(6)

Kotler, Philip, author.

(6)

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Ambrose, Gavin, author.

(5)

Du Plooy-Cilliers, F. (Franzél)

(5)

Evening, Martin.

(5)

(5)

Lindström, Martin, 1970-

(5)

(5)

Norman, Donald A.

(5)

Onstott, Scott, author.

(5)

The Independent Institute of Education (Vega School)

(5)

Adams, Douglas, 1952-2001.

(4)

Advertising Media Association of South Africa.

(4)

Ambrose, Gavin.

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

Denzin, Norman K.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Freeman, Michael, 1945-

(4)

Harris, Paul, 1971-

(4)

Hill, Charles W. L.

(4)

(4)

Langford, Michael, 1933-

(4)

Lincoln, Yvonna S.

(4)

McQuail, Denis.

(4)

Michalko, Michael, 1940-

(4)

(4)

Peters, Thomas J.

(4)

(4)

Robbins, Stephen P., 1943-

(4)

Steinberg, Sheila.

(4)

Williams, Richard, 1933-2019, author.

(4)

Achebe, Chinua.

(3)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

Armstrong, Gary (Gary M.)

(3)

(3)

(3)

Beverland, Michael, author.

(3)

Ching, Francis D. K., 1943-

(3)

Cooper, Donald R.

(3)

(3)

De Bono, Edward, 1933-

(3)

Farrell, Joyce, author.

(3)

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Kapferer, Jean-Noël.

(3)

Kotze, Phillip.

(3)

Louw, M. (Marianne)

(3)

Meyer, Chris, 1961-

(3)

Meyer, Trish, 1961-

(3)

Moodley, Shalina.

(3)

Morrell, Robert.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Percy, Larry, author.

(3)

Quirk eMarketing (Firm)

(3)

(3)

Rudansky-Kloppers, Sharon.

(3)

Stokes, Rob (eMarketing specialist)

(3)

Tuten, Tracy L., 1967- author.

(3)

Van Heerden, Neels, 1957-

(3)

Zeegen, Lawrence.

(3)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Allende, Isabel.

(2)

Anton, Kelly Kordes.

(2)

Appignanesi, Richard.

(2)

Arens, William F.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club of Europe.

(2)

Ayres, Ian, 1959-

(2)

Bagraim, Jeffrey, contributor.

(2)

Barfoot, Caroline.

(2)

(2)

Baron, Robert A.

(2)

Barry, Pete (Pete S.)

(2)

Bedbury, Scott.

(2)

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

(2)

Blatner, David.

(2)

(2)

Bosman, Herman Charles, 1905-1951.

(2)

Bowerman, Bruce L.

(2)

(2)

Brown, Richard, 1971-

(2)

(2)

Buhlungu, S. (Sakhela)

(2)

Burtenshaw, Ken.

(2)

Butler, Judith, 1956-

(2)

Calvert, Sheena.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

(2)

Clayton, Cherry.

(2)

Clements, James P.

(2)

Conrad, Joseph, 1857-1924.

(2)

Cronje, G. J. de J.

(2)

Csikszentmihalyi, Mihaly.

(2)

Cunningham, Nicole author.

(2)

Daft, Richard L.

(2)

Daly, Niki, author.

(2)

Daniel, John, 1944-2014.

(2)

(2)

Derakhshani, Dariush, author.

(2)

Derakhshani, Randi, author.

(2)

Donnelly, James H.

(2)

Drewniany, Bonnie L.

(2)

Dru, Jean-Marie.

(2)

Du Plessis, Erik.

(2)

Du Plooy, Gertruida M.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Durban Art Gallery.

(2)

Durrheim, Kevin.

(2)

(2)

Eckstein, Brenda

(2)

(2)

Economic History Society.

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Erasmus, Barney.

(2)

Etzel, Michael J.

(2)

(2)

Felton, George, 1947-

(2)

Fenichell, Stephen.

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

Ford, John C., 1949-

(2)

(2)

(2)

Frank, Robert H.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

(2)

Grant, Robert M., 1948- author.

(2)

Greenberg, Jerald.

(2)

Greenwald, Martin L., 1943-

(2)

Grieshaber, James.

(2)

(2)

Hallett, George.

(2)

Harris, Paul, 1971- author.

(2)

Hartley, Colin.

(2)

Hathorn, Tobias.

(2)

Heussner, Tobias, author.

(2)

Higson-Smith, Craig, 1969-

(2)

Hobbs, Philippa, 1955-

(2)

Hoddinott, Brenda.

(2)

(2)

Human Sciences Research Council.

(2)

Human Sciences Research Council. Child, Youth and Family Development Research Programme.

(2)

(2)

Hussain, Frahaan.

(2)

Hybels, Saundra.

(2)

International Accounting Standards Board.

(2)

Johnson, Michael, 1964-

(2)

Jones, Gareth R.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Jordan, Bradford D.

(2)

Kanuk, Leslie Lazar.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kegler, Richard.

(2)

Kelley, Tom, 1955-

(2)

Khoza, Reuel J.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Laurie R.

(2)

King, Stephen, 1947-

(2)

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Langa, Mandla, 1950-

(2)

(2)

Littman, Jonathan, 1958-

(2)

Louw, Lynette, editor.

(2)

Luttropp, John C.

(2)

Format

(2047)

Electronic Resources

(60)

(38)

(27)

(16)

(15)

Visual Materials

(3)

(2)

Projected graphic

(2)

(1)

(1)

Item Category 1

Material Type

Language

(1914)

(6)

(4)

(4)

(4)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Shelf Location

Publication Date

Subject

(97)

Branding (Marketing)

(69)

(69)

(44)

Brand name products.

(43)

(41)

(35)

Accounting -- Textbooks.

(33)

(33)

Computer graphics.

(32)

Strategic planning.

(30)

Graphic design (Typography)

(29)

(28)

Internet marketing.

(27)

(26)

Photography -- Digital techniques.

(26)

Commercial art.

(25)

Creative ability in business.

(24)

(24)

Brand name products -- Management.

(23)

Consumer behavior.

(22)

Adobe Photoshop.

(21)

Web sites -- Design.

(21)

Brand name products -- South Africa.

(20)

Creative thinking.

(19)

Drawing -- Technique.

(19)

Marketing -- Management.

(19)

(18)

(17)

Communication in marketing.

(17)

(16)

Marketing research.

(16)

Organizational behavior.

(16)

(15)

Consumers' preferences -- South Africa.

(15)

(15)

Fashion design.

(15)

Handbooks and manuals.

(15)

Computer games -- Design.

(14)

Corporations -- Finance.

(14)

Entrepreneurship.

(14)

Image processing -- Digital techniques.

(14)

Pictorial works.

(14)

Social sciences -- Research -- Methodology.

(14)

Social sciences -- Research.

(14)

Südafrika <Staat>

(14)

Accounting -- Problems, exercises, etc.

(13)

Advertising -- South Africa.

(13)

Aufsatzsammlung.

(13)

(13)

(13)

Computer animation.

(13)

Creative ability.

(13)

Criticism, interpretation, etc.

(13)

Industrial management.

(13)

Success in business.

(13)

Visual communication.

(13)

(12)

Advertising copy.

(12)

Arts graphiques.

(12)

Branding (Marketing) -- South Africa.

(12)

(12)

(12)

(12)

Marketing -- South Africa -- Management.

(12)

Mass media -- South Africa.

(12)

(11)

Corporations -- South Africa.

(11)

(11)

(11)

Problems and exercises.

(11)

(10)

Business enterprises -- Finance.

(10)

(10)

Marketing -- South Africa.

(10)

Photography, Artistic.

(10)

Politics and government

(10)

Race relations.

(10)

Research -- Methodology.

(10)

South Africa -- Politics and government -- 1994-

(10)

Video games -- Design.

(10)

Commercial statistics.

(9)

Computer games -- Programming.

(9)

Customer relations.

(9)

Economic development.

(9)

Economic history.

(9)

English language -- Rhetoric.

(9)

English language.

(9)

(9)

Microeconomics.

(9)

Organizational change.

(9)

Photography -- Lighting.

(9)

Report writing.

(9)

South Africa -- Social conditions -- 1994-

(9)

(9)

Advertising campaigns.

(8)

(8)

(8)

(8)

Business names.

(8)

Decision making.

(8)

Developing countries.

(8)

Human-computer interaction.

(8)

Industrial design.

(8)

Manners and customs.

(8)

(8)

(8)

Organizational effectiveness.

(8)

(8)

Adobe Illustrator (Computer file)

(7)

Adobe InDesign (Electronic resource)

(7)

Advertising -- Psychological aspects.

(7)

Animation (Cinematography)

(7)

Apartheid -- South Africa.

(7)

Art publicitaire.

(7)

Business communication.

(7)

C# (Computer program language)

(7)

Consumer behavior -- South Africa.

(7)

Corporate culture.

(7)

Corporate image.

(7)

English language -- Dictionaries.

(7)

Fashion drawing.

(7)

(7)

Gebrauchsgraphik.

(7)

Interpersonal communication.

(7)

(7)

New business enterprises.

(7)

Popular culture.

(7)

Public relations.

(7)

Small business -- Management.

(7)

Social sciences -- Methodology.

(7)

South Africa -- Race relations.

(7)

Strategisch management.

(7)

Südafrika (Staat)

(7)

Trademarks -- South Africa.

(7)

Visual perception.

(7)

(7)

Advertising -- Brand name products.

(6)

(6)

Beeldende kunsten.

(6)

Computer-aided design.

(6)

Consumers' preferences.

(6)

Detective and mystery stories.

(6)

Dressmaking -- Pattern design.

(6)

Industrial management -- Statistical methods.

(6)

(6)

Macroeconomics.

(6)

Marketing research -- South Africa.

(6)

Oral communication.

(6)

Personnel management -- South Africa.

(6)

Product management.

(6)

Sales promotion.

(6)

Self-actualization (Psychology)

(6)

Social conditions.

(6)

Social responsibility of business.

(6)

Staat Südafrika.

(6)

(6)

Strategisches Management.

(6)

(6)

Type and type-founding.

(6)

Verbraucherverhalten.

(6)

Video recordings for the hearing impaired.

(6)

Web site development.

(6)

Adobe After effects.

(5)

(5)

Advertising layout and typography.

(5)

Art and society.

(5)

Art, Modern -- 20th century.

(5)

(5)

Authors, South African -- 20th century -- Biography.

(5)

(5)

Brand name products -- Case studies.

(5)

Business ethics.

(5)

Business mathematics.

(5)

Clothing trade.

(5)

College readers.

(5)

(5)

Communication in design.

(5)

Communication visuelle.

(5)

(5)

Critical thinking.

(5)

(5)

Decision making -- Statistical methods.

(5)

Documentary films.

(5)

(5)

Economic policy.

(5)

(5)

English language -- Grammar.

(5)

Entrepreneurship -- South Africa.

(5)

Flash (Computer file)

(5)

Grafische vormgeving.

(5)

Interpersonal relations.

(5)

(5)

Layout (Printing)

(5)

(5)

Macroeconomics -- Textbooks.

(5)

Management -- South Africa.

(5)

Mass media and culture.

(5)

Microsoft Excel (Computer file)

(5)

Organizational behavior -- South Africa.

(5)

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