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1. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
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by 
Laudon, Kenneth C. 1944
Format: 
Books
Publication Date 
2016
Excerpt: 
today -- Global e-business and collaboration -- Information systems, organizations, and strategy
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3. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
International business enterprises -- Case studies.
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4. 
Cover image for Information technology for management : digital strategies for insight, action, and sustainable performance
by 
Turban, Efraim, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Digital technology trends transforming how business is done. Doing business in digital times
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by 
David, Fred R.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business planning.
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6. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target
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by 
Rose, Robert, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla
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8. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
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9. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
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by 
Erdis, Cindy, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
retail business or who already have a business and want to make it more successful. In today\2019s very
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by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2015
Excerpt: 
Business enterprises -- Finance.
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12. 
Cover image for BABOK : a guide to the business analysis body of knowledge
by 
International Institute of Business Analysis, issuing body.
Format: 
Books
Publication Date 
2015
Excerpt: 
BABOK : a guide to the business analysis body of knowledge / International Institute of Business
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