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61.

Brands & branding in South Africa 2015.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

62.

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

63.

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Schaffler, Vincent.

Format:

Manuscript

Publication Date

2015

Excerpt:

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /

Available: Copies:

64.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

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65.

Introduction to sport marketing

Smith, Aaron, 1972-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing

Available: Copies:

66.

Evaluation fundamentals : insights into program effectiveness, quality, and value

Fink, Arlene, author.

Format:

Books

Publication Date

2015

Excerpt:

From Expert Consultation: Professionals, Consumers, Community Groups -- Evidence From Existing Data and

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67.

Big data analytics strategies for the smart grid

Stimmel, Carol L., 1965-

Cover image http://images.tandf.co.uk/common/jackets/websmall/978148221/9781482218282.jpg

Format:

Books

Publication Date

2015

Excerpt:

electricity consumers"--

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68.

Intellectual property and general legal principles : is IP a lex specialis?

Dinwoodie, Graeme B., editor.

Format:

Books

Publication Date

2015

Excerpt:

Available: Copies:

69.

Principles of economics

Gans, Joshua, 1968- author.

Format:

Books

Publication Date

2015 2014

Excerpt:

. Income inequality and poverty -- Part VII: Topics for further study -- 22. The theory of consumer choice

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70.

Street law : practical law for South Africans

McQuoid-Mason, David Jan.

Format:

Books

Publication Date

2015

Excerpt:

Consumer protection -- South Africa.

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71.

Saving South Africa's youth : building socially responsible brands in financial ...

Matubatuba, Tumisang.

Format:

Manuscript

Publication Date

2015

Excerpt:

Teenage consumers -- South Africa.

Available: Copies:

72.

Music and its relevance to brand personality amongst the female youth market

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

Excerpt:

Young consumers.

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