How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An investigation of brand names as product names in the South African context

Leveraging customer service to build brand equity

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project