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133.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

134.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

135.

Cover image for A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

by

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

136.

Leveraging thought leadership through social media to build brand equity for fitness brands

Leveraging thought leadership through social media to build brand equity for fitness brands

by

Kampmann, Beatrice.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

137.

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

by

Scholtz, Shannon Marcelle.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

138.

Cover image for Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

by

Verhoef, Alexandra.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

139.

Cover image for Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

by

Pietersen, Conny Nteboheleng.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

140.

Cover image for The impact of technology on branding

The impact of technology on branding

The impact of technology on branding

by

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

141.

Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

by

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

142.

Cover image for An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

by

Weir, Cameron.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

143.

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

by

Strumpman, Emma.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

144.

Cover image for The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

by

Pasiya, Sesothando.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(392)

Independent Institute of Education. Design School Southern Africa.

(108)

Independent Institute of Education.

(68)

Independent Institute of Education. Vega School.

(26)

Independent Institute of Education. Vega School

(16)

Independent Institute of Education

(9)

The Independent Institute of Education

(6)

The Independent Institute of Education (Vega School)

(5)

(4)

Independent Institute of Education Varsity College

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Independent Institute of Education. Varsity College.

(4)

(4)

(4)

(4)

Harrisberg, Jessica.

(2)

Howell, Alexander-Ross.

(2)

Independent Institute of Education. Vega School.

(2)

Meintjies, Corne.

(2)

(2)

Rubenstein, Jaron.

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(1)

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Carpenter, Emma Jane.

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Carr, Michelle Brigit.

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Carstens, Georgia Emma.

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(1)

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Christians, Kelly.

(1)

(1)

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Coetsee Christiaan.

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Coetzee, Herculas.

(1)

Coetzee, Stefan.

(1)

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Combrinck, Corey.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

Cressy, Anastacia

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

(1)

D'Artnell, A. N.

(1)

Da Silva, Roxanne.

(1)

Damata, Simone.

(1)

(1)

Davis, Nivenia.

(1)

De Beer, Sarah Ann.

(1)

De Beer, Steyn.

(1)

De Bruyne, Nicholas.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

De Gois, Janine.

(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Klerk, Shadé.

(1)

De Lima, Marina.

(1)

De Reuk, Chanel.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

Devenish, Christine.

(1)

(1)

Dhlamini, Zama.

(1)

Di Bartolo, Marianna

(1)

Diale, Mathabo.

(1)

Dickens, Brooke.

(1)

Dinake, Rebone.

(1)

Dippenaar, Elmarie Elizabeth.

(1)

Dollman, Samantha.

(1)

Doolabh, Roshika.

(1)

Drijfhout, Anja.

(1)

Du Plessis, I. H.

(1)

Du Plessis, Jacqui.

(1)

Du Plessis, Reneé.

(1)

(1)

(1)

Duncan, Thomas.

(1)

Dunn, Emanuela Enrica Samara.

(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Engelbrecht, Anelé.

(1)

Esterhuyse, Elzaan Erica.

(1)

Estribio, Sandra.

(1)

Evans, Tasneem.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

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Forbay, Rosland

(1)

(1)

Fourie, Claudine.

(1)

Fourie, Jan-Hendrick.

(1)

Fourie, Janice.

(1)

Fourie, Natasha.

(1)

(1)

Freudenreich, O.

(1)

Fructus, Nicolas

(1)

Gaffley, Monique.

(1)

Gaffoor, Shaakir.

(1)

(1)

Gape, Kenaleone.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

(1)

Geldenhuys, Michelle.

(1)

Gibson-Van Der Walt, Kim

(1)

Gilburt, Grace.

(1)

Gilliers, Christine

(1)

Giuricich, Gabriella.

(1)

Glowacki, Matthew.

(1)

(1)

Goetsch, Gillian.

(1)

Goldblum, Carli Ann.

(1)

Gomes Da Silva, Ricardo.

(1)

(1)

(1)

Gounder, Bhavna.

(1)

(1)

Govender, Levania.

(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

Gravelet-Blondin, Liesl.

(1)

(1)

Griffin, Olivia.

(1)

Grobler, Huibri.

(1)

Format

(529)

(115)

Continuing Resources

(2)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Audio-visual equipment

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(646)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

English literature.

(15)

Branding (Marketing)

(9)

Public relations.

(9)

Office management.

(7)

Creative thinking.

(5)

Communication in marketing.

(4)

Project Management -- Study and teaching -- South Africa.

(4)

Strategic planning.

(4)

Accounting -- Computer programs.

(3)

Brand building -- Research -- South Africa

(3)

Business communication.

(3)

Communication in management.

(3)

Comunication in organizations.

(3)

Creative ability in business.

(3)

(3)

Open Source -- Systems -- South Africa.

(3)

Pastel accounting (Computer programs)

(3)

Public relations -- Study and teaching -- South Africa.

(3)

Taxation -- Study and teaching -- South Africa.

(3)

Accounting -- Problems, exercises, etc.

(2)

Accounting -- Workbookbooks.

(2)

(2)

Bookkeeping -- Workbooks.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Communication in management

(2)

Communication in organisations

(2)

CompTIA Linux+.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Financial Management -- Textbooks.

(2)

(2)

(2)

Marketing -- Management.

(2)

Marketing channels.

(2)

(2)

Operating systems (Computers)

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Change (Psychology)

(1)

Chase Software.

(1)

City Brand Building

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer behavior.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Corporate Communication.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Desktop publishing.

(1)

Digital revolution

(1)

Durban Beachfront

(1)

(1)

Education -- Periodicals.

(1)

Education, Elementary -- Periodicals.

(1)

Education, Elementary.

(1)

Education, Higher -- Periodicals.

(1)

Education, Higher.

(1)

Education, Secondary -- Periodicals.

(1)

Education, Secondary.

(1)

(1)

(1)

End-user computing.

(1)

English literature

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Internet marketing.

(1)

(1)

Marketing rsearch -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

New world of work

(1)

Office management

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

(1)

Personal marketing

(1)

(1)

Quantitative study -- Research

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

South African English Literature

(1)

(1)

Tribal brand communication strategy

(1)

(1)

Tribal leadership

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Word-of-mouth advertising.

(1)

Workspace design

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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