151 Results Found
000000000000IIE
by
Sargeant, Adrian.
Format:
Books
Publication Date
2001
Excerpt:
Customer Loyalty -- 7. Testing and Research -- 8. Analytical Procedures -- 9. Agencies and Direct Marketing
2.
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Format:
Books
Publication Date
2000
Excerpt:
-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies
by
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format:
Books
Publication Date
2000
Excerpt:
Customer loyalty.
by
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format:
Books
Publication Date
2000
Excerpt:
loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand
by
Sheth, Jagdish N.
Format:
Books
Publication Date
1999
Excerpt:
-- Intermediary customer decisisonmaking -- Customer loyalty to products and stores -- Relationship-based buying
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
by
Stewart, Thomas A., 1948-
Format:
Books
Publication Date
1999
Excerpt:
company's people, the loyalty of its customers, and the collective knowledge embodied in an organization
by
O'Malley, Lisa.
Format:
Books
Publication Date
1999
Excerpt:
, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10
by
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format:
Books
Publication Date
1999
Excerpt:
loyalty? / Andrew Crosthwaite -- Advertising and shareholder value / Leslie Butterfield.
by
Pringle, Hamish.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Format:
Books
Publication Date
1999
Excerpt:
Importance of Loyalty -- Case History: Tesco: 'Computers for Schools' -- Communications Clutter and Expert
11.
by
Ibarra Colado, Eduardo.
Format:
Books
Publication Date
1999
Excerpt:
: internationalization and the management text / Albert J. Mills & Jean Hatfield -- 3. 'If you really want loyalty
12.
by
Weisinger, Hendrie.
Table of Contents http://www.loc.gov/catdir/toc/onix06/97021220.html
Publisher description http://www.loc.gov/catdir/description/wiley034/97021220.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley042/97021220.html
Publisher description http://www.loc.gov/catdir/description/wiley034/97021220.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley042/97021220.html
Format:
Books
Publication Date
1998
Excerpt:
If you think analytical skills, company loyalty, or even competence is the key to success in the