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133. 
Cover image for Marketing and football : an international perspective
by 
Desbordes, Michel.
Format: 
Books
Publication Date 
2007
Excerpt: 
rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi
Available: Copies:
135. 
Cover image for Offenders' memories of violent crimes
by 
Christianson, Sven-Åke.
Format: 
Books
Publication Date 
2007
Excerpt: 
confessions / Gisli H. Gudjonsson -- Interviewing to detect deception / Aldert Vrij and Pr Anders Granhag
Available: Copies:
136. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Buzzworthy PR / Graham Goodkind -- Viral marketing / Justin Kirby -- Online opinion leaders : a predictive
Available: Copies:
137. 
Cover image for Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
reporting -- 13. PR aspects -- 14. Measuring loyalty -- 15. Modelling and forecasting -- 16. Maximising the
Available: Copies:
by 
Bigsby, Christopher W. E.
Format: 
Books
Publication Date 
2006
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
140. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Destabilizing the PR effort -- Diplomacy -- Love thy neighbour -- Direct mail -- Volkswagen blasted over bomb
Available: Copies:
141. 
Cover image for Everyone worth knowing
by 
Weisberger, Lauren, 1977-
Format: 
Books
Publication Date 
2005
Excerpt: 
impulsively quits and accepts an opportunity with a successful PR firm, a job that tests the boundary between
Available: Copies:
142. 
Cover image for Public relations writing : form & style.
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles
Available: Copies:
143. 
Cover image for Something borrowed
by 
Giffin, Emily.
Format: 
Books
Publication Date 
2004
Excerpt: 
at a PR firm and the perfect boyfriend in the form of Dex Thaler, while Rachel grinds away at her
Available: Copies:
144. 
Cover image for Reporting war : journalism in wartime
by 
Allan, Stuart, 1962-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The p.r. of terror : how new-style wars give voice to terrorists / Tamar Liebes and Zohar Kampf
Available: Copies:
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