219 Results Found
000000000000IIE
by
Shimp, Terence A.
Format:
Books
Publication Date
2006
Excerpt:
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
by
Bly, Robert W.
Format:
Books
Publication Date
2006
Excerpt:
Sales promotion.
by
Burtenshaw, Ken.
Format:
Electronic Resources
Publication Date
2006
Excerpt:
BUSINESS & ECONOMICS -- Advertising & Promotion.
by
Gettins, Dominic.
Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
Format:
Electronic Resources
Publication Date
2006
Excerpt:
BUSINESS & ECONOMICS -- Advertising & Promotion.
by
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format:
Books
Publication Date
2006 2005
Excerpt:
-- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first
by
Eastman, Susan Tyler.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005027692.html
Format:
Books
Publication Date
2006
Excerpt:
Media promotion and marketing for broadcasting, cable, and the Internet / Eastman, Susan Tyler.
by
Kolb, Bonita M.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Format:
Books
Publication Date
2006
Excerpt:
City promotion.
by
Pencheon, David.
Table of contents only http://www.loc.gov/catdir/toc/ecip0614/2006018375.html
Format:
Books
Publication Date
2006
Excerpt:
Health Promotion -- Handbooks.
by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity
by
Cyr, Lisa.
Format:
Books
Publication Date
2005 2003
Excerpt:
The art of promotion : creating distinction through innovative production techniques / Cyr, Lisa.
by
Goldblatt, Joe Jeff, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004008519.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-d.html
Format:
Books
Publication Date
2005
Excerpt:
, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and
by
Shaw, Robert, 1950-
Format:
Books
Publication Date
2005
Excerpt:
-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work
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