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1453. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
on the topic for many years to come. Packed with examples and case studies, it pays particular
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by 
McCain, John, 1936-
Format: 
Books
Publication Date 
2004
Excerpt: 
Case studies.
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by 
Callingham, Martin.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Intelligence is fully international in scope and offers comparative examples and case studies from Europe and
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by 
Bennett, J. A. (J. Alf)
Format: 
Books
Publication Date 
2004
Excerpt: 
Tourism -- South Africa -- Case studies.
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by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
Marketing -- Europe -- Case studies.
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1460. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Industrial marketing -- Management -- Case studies.
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by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing -- Decision making -- Case studies.
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by 
Horsfall, Margaret.
Format: 
Books
Publication Date 
2004
Excerpt: 
A new edition of a successful office administration text featuring case studies as well as
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1463. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
communication theory and illustrated through numerous examples and case studies, this primer will serve as a
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