Pt. I. Fundamentals of public relations. Ch. 1. The scope and ethics of public relations. Ch. 2

management in sport / Labor relations in professional sports / Ethics / Tort liability and risk management

-- 15. How management companies manage hotels -- 16. Franchising is big business -- 17. Ethics in

equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.

-- Writing online news -- First assignments -- Doing the right thing: libel, privacy and ethics

-- Visual literacy representation -- Questions around ethics -- Biographies of photographers.

Code of Ethics. -- Appendix B: Table of Randomly Selected Five-Digit Numbers. -- Appendix C: Sample of

marketing research ethics -- Ch. 4. Strategic information management: secondary data sources -- Ch. 5

" : ethics and first principles for the art of the digital age / Bob Stein -- Musings on amusements in

Business ethics.

-- The purpose and meaning of news -- Ethics, law and free speech -- Journalism language -- The language

Business ethics -- Case studies.