: Crafting a Brand-Based Customer Model -- Developing a Brand Asset Management Strategy -- Step Five

means by which we can gain understanding and knowledge of strategy in organisations."--BOOK JACKET.

Action -- Applications of System Dynamics -- Automobile Leasing Strategy: Gone Today, Here Tomorrow -- On

. Strategic position assessment -- Value-based marketing strategy -- pt. 3. Implementing high-value strategies

. Electronic payment systems -- 9. EC strategy and implementation -- 10. Public policy : from legal issues to

Online Marketing Strategy -- Online Selling -- Promoting Your Web Site -- Creating Customers for

organization -- Focusing marketing strategy with segmentation and positioning.

-- Promotional strategy -- Distribution channels and global markets -- Managing small business operations

Introduction -- Section 1: The hospitality service strategy -- The basics of wow!: the guest knows

Persuasion -- The Search Within: Integrating Values, Vision, Mission, and Strategy -- Polonius's Paradox

. The TSPi Process. Ch. 3. Launching a Team Project. Ch. 4. The Development Strategy. Ch. 5. The

relations role in both the public and private sectors. They show how to develop a public relations strategy