Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Product innovation toolbox : a field guide to consumer understanding and research

Handbook of developments in consumer behaviour

Happy customers everywhere : how your business can profit from the insights of positive psychology

Unconscious branding : how neuroscience can empower (and inspire) marketing

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices