Search Results for Consumer research.

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265 Results Found

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Interpreting consumer choice : the behavioral perspective model

Foxall, G. R.

Format:

Books

Publication Date

2010

Excerpt:

Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.

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Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

Consumers -- Research.

Available: Copies:

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior / Schiffman, Leon G.

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Counseling and educational research : evaluation and application

Houser, Rick.

Table of contents only http://www.loc.gov/catdir/toc/ecip0819/2008024298.html

Format:

Books

Publication Date

2009

Excerpt:

Counseling and educational research : evaluation and application / Houser, Rick.

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E-marketing

Strauss, Judy.

Format:

Books

Publication Date

2009

Excerpt:

-- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer

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Why we buy : the science of shopping

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing research.

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets

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Marketing : a critical introduction

Hackley, Christopher E.

Format:

Books

Publication Date

2009

Excerpt:

Cultural Branding -- 5. The Strategy Discourse and Marketing Studies -- 6. Research, Theory and Resistance

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Services marketing : text and cases.

Baron, Steve (J. Steve)

Format:

Books

Publication Date

2009

Excerpt:

interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources

Available: Copies:

10.

Ethical marketing and the new consumer

Arnold, Chris.

Format:

Books

Publication Date

2009

Excerpt:

Ethical marketing and the new consumer / Arnold, Chris.

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11.

Contemporary issues in marketing and consumer behaviour

Parsons, Elizabeth.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.

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12.

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing

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